The “Over 50 Years” Ad Campaign messaging highlighted Center for Sports Medicine and Orthopaedics as “your orthopaedic choice (and leader) for over 50 years.” CSMO has the largest, most specialized and highly skilled physicians. Messaging also incorporated how CSMO physicians have helped more patients over a longer amount of time than anyone else.

I was responsible for all creative materials as well as filming, editing and publishing patient testimonials.